Jeff Pratt breaks down Sony and Universal’s partnership with Snowcrash to create NFT collections featuring Bob Dylan.
Bob Dylan to Enter to the Metaverse
After selling his recording catalogue to Sony and publishing rights to Universal, Bob Dylan’s business expansion continues.
This time, the legendary singer-songwriter is venturing into the metaverse. The two largest music labels in the world are utilizing Dylan’s rights to partner with NFT marketplace Snowcrash. The upcoming platform plans to release collections featuring Dylan and Miles Davis later this year.
This isn’t the extent of Dylan’s metaverse campaign either. As it turns out, he was recently revealed to be one of the co-founders of Snowcrash, along with his son Jesse. The team is choosing Solana over Ethereum for the marketplace because they believe it is better for the environment.
Snowcrash, whose name was inspired by Neal Stephenson’s 1992 novel, is also teaming up with prominent cryptocurrency exchange platform FTX.
Dylan’s venture into the metaverse is just the latest project launched by a famous musician, as the incorporation of NFTs into the music industry become more mainstream.
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