The lines between the physical world and the Metaverse continue to blur every day because of fresh developments in blockchain technology. From art to fashion, decentralization seems to be the future of most industries. If experts are to be believed, we are yet to see the full potential of decentralization or its effects. Already, countless lives have changed thanks to NFTs and cryptocurrency, a trend many expect will continue. That potential has attracted more players, investors, and developers alike, with each day bringing more innovations than the one before. The Blvck Genesis NFT collection, led by Blvck Paris, is one of the most innovative projects that has made its debut recently.

Blvck Paris is a global lifestyle brand founded in 2017 by French designer Julian O’hayon. It is popular for its “All Black” stylish clothing, accessories, and digital goods. From its visual content to merchandise, Blvck strives to pioneer an inspirational lifestyle, pursuing quality and design. That commitment has seen the brand grow by leaps and bounds, creating a supportive community of millions of social media followers and customers worldwide. The wildly successful brand has also opened physical outlets in locations like Tokyo, Miami, Taipei, Taichung, Hong Kong, and Macau. It has also collaborated with the tech giant, CASETiFY.

The NFT space is another frontier the brand seeks to conquer. A few months ago, the brand introduced three NFT drops on MakersPlace and held an event in Decentraland. Now, it is a brand extending its reach and showcasing its creative design in the Metaverse. Blvck has created and launched an innovative collection that merges its digital and physical designs called the Blvck Genesis NFT collection. The collection features 9,999 unique avatars crafted by O’hayon. These graphical elements boast over 250 high fashion traits covering outfits, tattoos, haircuts, and more.

According to the developer, the project’s long-term goal is to continually unveil innovative ways of bringing the Blvck community together. The Blvck NFT project holders will start enjoying benefits and offers immediately. One benefit will be exclusive access to limited edition physical products and fashion collaborations with other brands and artists. Only members of the exclusive Blvck club will have access to these VIP events which will be held in Blvck stores around the world and the Metaverse as well.

Later, Blvck Genesis NFT will unveil a new play-to-earn Metaverse game in association with Hora Games, the owners of the first-ever NFT gaming platform. The players will use their NFTs as their in-game characters, which will earn them tokens and other products as they play. This innovative collaboration is expected to continue giving the Blvck community members a chance to enjoy more utility. Holders of the Blvck Genesis NFTs will continue enjoying major perks as the project grows. Other expected benefits include access to future NFT collaborations, USD 1 raffles, exclusive merchandise, and more.

Blvck Paris has a track record of success, and this project is not an exception. The Blvck Genesis NFT project is just one in a pipeline full of unique products. The brand plans to launch new NFT projects and continue growing its community. With millions already endorsing it, this is the right place for novices to start their exploration in the Metaverse.